I help small businesses close the gap between the quality of their work and how it shows up visually.

When a website, app, or product doesn't feel as good as the work behind it, the problem usually isn't effort—it's clarity, ownership, and experience. That's where I come in.

I've spent 15+ years working across graphic design, UX, UI, motion, video, and photography, often stepping in when a business needs senior-level creative support but doesn't have an in-house team or want to manage an agency. My role is to bring focus, consistency, and momentum—then leave things better structured than I found them.

I've worked with large organizations, small teams, and solo operators. My work has included internal tools, mobile apps, backend systems, and high-visibility digital platforms. More recently, I've supported real estate brokers and agents, where first impressions and visual trust matter immediately.

What sets me apart isn't just that I can design across disciplines—it's that I understand how those pieces affect each other. Design decisions don't live in isolation. UX, motion, content, and systems all influence how a product feels and how confident people are using it. I design with that whole picture in mind.

I also work with motion and interaction—using animation where it adds clarity, not noise. Subtle movement, thoughtful transitions, and intentional feedback can make digital products feel more intuitive and more trustworthy when done right.

Outside of client work, I'm a pastor at Annex Church, a New Mexican, and a dad of three. I have ADHD, which means my brain doesn't always take the straight path—but it's great at connecting ideas, spotting patterns, and solving problems from unexpected angles. That perspective shows up in how I work: practical, curious, and systems-minded.

This site is part portfolio, part notebook, part place to think out loud. You'll find writing on design, creativity, productivity, and the work behind the work. If you're here to read and explore, welcome. If you're here because something in your business isn't showing up the way it should, we should probably talk.

If you need experienced creative support without hiring a full team, feel free to reach out and start a conversation.